China Represents a Golden Opportunity for Mexico’s Tequilla Industry
China represents a golden opportunity for the Mexican tequila industry. Mexico began shipping tequila to China in 2013. According to Mexico’s Regulatory Council for Tequila (Consejo Regulador Del Tequila A.C. ) China is the world’s second second-largest importer of tequila, only behind the United States.
In 2013, Mexico and China signed a bilateral agreement wherein China reduced its trade restrictions on the import and sale of Mexican tequila. As a result, Mexico is expected to export 10 million liters of tequila to China over the next 5 years.
Mexico and China Work to Remove Trade Barriers
The “Tequila Pact” was one of a series of trade agreements signed by the two countries to permanently remove its trade barriers on various Mexican products, opening industries like food, energy, mining, tourism, infrastructure, and education.
The Tequilla Agreement with China will Benefit More than 70,000 Mexican Families
The “tequila trade agreement” with China will benefit more than 70,000 Mexican families in 181 municipalities in the states of Jalisco, Nayarit, Guanajuato, Michoacán and Tamaulipas that comprise the Appellation of Origin. These families make up the supply chain, distillery, packaging, transportation and other sectors necessary to deliver the product to its final destination.
Tequila is made from the heart (piña) of the agave plant. Tequila is a beverage protected by an Appellation of Origin. In order for a product to bear the name “tequila,” the cultivation of agave and the production process of tequila must take place within a specified territory and in strict compliance with official international standards.
In addition to tequila and nectar, agave is rich in fiber and is used for a variety of different things including food, paper, yarn, shoes, ceilings for houses, clothes, and even pizza crust!
Related Article:
International Trade Zone to Generate 50,000 Jobs in Guerrero and Michoacán
References:
Academia Mexicana del Tequila, A.C.
Tequileros: Cámara Nacional de la Industria de Tequilla
http://www.cnnexpansion.com/economia/2013/06/04/china-mexico-inversion-pena-jinping