Alberto’s Designer Jewelry in Zihuatanejo, Puerto Vallarta and Cozumel, Mexico
By Carlos Ballesteros, “Third Generation Owner”
Editor’s Note: Alberto’s has been a tradition in Mexico for over 30 years, offering the finest silver and gold creations. This article is written by Carlos, a grandson of the founder, about his family and their business. His mother, Mercedes, said that she paid “good money” for Carlos to learn business and languages at the university, and she’s so proud of him!
Let me tell you a little bit about my family and our business.
My grandfather started in Puerto Vallarta in 1970 with my father, MARIO ALBERTO BALLESTEROS. But let me tell you that only two sons of my grandpa learned how to design jewelry.
All the pieces at ALBERTO’S are handmade, making them exclusive because they are made only once. They are unlike other pieces created by machines due to mass production. Each piece depends on the artist’s inspiration, and every artist has their design style.
You can see my father working in our shop in Zihuatanejo, creating fine silver and precious stone jewelry.
Mario Alberto Ballesteros (second-generation designer) often works in his store in Zihuatanejo, designing custom pieces.
Another important thing in designing is how the artist feels when doing it. Feelings are essential to creating the jewelry.
After Puerto Vallarta, my grandfather moved to Zihuatanejo in 1977. Some of his sons and daughters moved to Cabo, Cancun, and Cozumel Island. He returned to Puerto Vallarta with his son Jaime to reopen another store. In 2001, we opened ALBERTO’S in Cozumel, first managed by my grandpa’s daughter. Today, I, Carlos Ballesteros, manage the business on the island.
As you can see in ALBERTO´S, we are distinguished by our unique and exclusive designs. We have the merchandise that people demand.
If you have any other questions, please let me know. And, if I have any mistakes with my writing, I apologize. I haven’t written in English since college.