Name Change Reaffirms Global Leadership
(Per a Press Release dated January 24, 2024)
The World Tourism Organization (UNWTO) entered a new era in 2024, unveiling its new name and brand: UN Tourism. With this new brand, the organization aims to reaffirm its status as the global tourism leader for development, driving social and economic change to ensure that “people and planet” are always center stage.
Moving away from acronyms (UNWTO), UN Tourism adopts a more approachable stance. It capitalizes on its most appealing attributes: the “UN,” signifying authority, and “Tourism,” a simple and relatable concept for all. This change highlights the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile and accountable.
In this new era of global tourism, the UN agency, tasked with advancing tourism for sustainable development, will focus on encompassing education, consultancy, and networking for its 160 Member States and hundreds of private sector affiliates. The target audience includes:
- Countries – both as recipients of its assistance and as interested players contributing to its day-to-day operations and management.
- Individuals – specifically travelers and local communities whose lives flourish through the empowerment of the economy through tourism.
- Private, semi-private, and public organizations – all willing to engage with the data network, events, and reports published by UN Tourism.
Zurab Pololikashvili, Secretary-General of UN Tourism, said:
“As society progresses into the future, the tourism sector, much like many other sectors, needs to transform to serve as a catalyst for prosperity at a universal scale. Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism. The organization takes on the role of driving a sustainable force that is now central to many economies.”
This is UN Tourism…………..
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