The first bottles of Mexican tequila were shipped to Shanghai, China last month. China represents a golden opportunity for the Mexican tequila industry. According to Mexico’s Regulatory Council for Tequila (Consejo Regulador Del Tequila A.C. ) by 2015, China will be the world’s second largest importer of tequila, only behind the United States.
In June of this year, Mexican President Enrique Peña Nieto and Chinese President Xi Jinping, signed a bilateral agreement wherein China reduced its trade restrictions on the import and sale of Mexican tequila. As a result, Mexico is expected to export 10 million liters of tequila to China over the next 5 years.
Mexico is expected to export 10 million liters of tequila to China over the next 5 years.
The “Tequila Pact” was one of a series of trade agreements signed by the two presidents for China to permanently remove its trade barriers on various Mexican products, opening industries like food, energy, mining, tourism, infrastructure and education.
The new tequila trade agreement with China will benefit more than 70,000 Mexican families in 181 municipalities in the states of Jalisco, Nayarit, Guanajuato, Michoacán and Tamaulipas that comprise the Appellation of Origin. These families make up the supply chain, distillery, packaging, transportation and other sectors necessary to deliver the product to its final destination.
Tequila is made from the heart (piña) of the agave plant. Tequila is a beverage protected by an Appellation of Origin. In order for a product to bear the name “tequila,” the cultivation of agave and the production process of tequila must take place within a specified territory and in strict compliance with official international standards.
In addition to tequila and nectar, agave is rich in fiber and is used for a variety of different things including food, paper, yarn, shoes, ceilings for houses, clothes, and even pizza crust!
Take a look at this photo of agave production in Mexico, courtesy of Naked Pizza.
Tequileros: Cámara Nacional de la Industria de Tequilla
For more information about the Ixtapa Zihuatanejo area, see: