By: Patricia Ann Talley, MBA and Editor
Ixtapa Zihuatanejo has recently received several international travel awards and is positioning itself as one of the favorite tourist spots in the world. Tourism in the area is also being supported with new initiatives by the State of Guerrero to better promote the area and increase air travel, and a new National Tourism Policy for Mexico.
Best Destinations in Mexico: Zihuatanejo ranks #10
Best Beaches in Mexico: Playa La Ropa in Zihuatanejo ranks #5 out of the Top 10.
Top 25 Hotels in Mexico: Capella Resort in Ixtapa ranks #5
Best Hotels for Families in Mexico: Club Med Ixtapa Pacific is at the top of the list as the number one hotel in Mexico in the category and ranks second in the world within the same category.
Best Romantic Hotels in Mexico: Out of the Top 10, Hotel Cinco Sentidos in Zihuatanejo ranks #2, Capella Ixtapa ranks #6, and the Boutique Hotel Casa Cuitlateca in Zihuatanejo ranks #7.
Best Small Hotels in Mexico: Out of the Top 25:
#2 La Casa Que Canta, Zihuatanejo
#3 Hotel Cinco Sentidos, Zihuatanejo
#6 La Quinta Troppo, Zihuatanejo
#7 Casa Cuitlateca, Zihuatanejo
#12 Present Moment Retreat, Troncones
#15 Hotel Las Palmas, Playa Blanca
Gayot.com Top 10 Hotels in Mexico
Gayot.com “Guide to the Good Life,” that publishes thousands of restaurant and hotel reviews, also includes two local hotels in its list of Top 10 Hotels in Mexico: Capella Ixtapa, ranks #9; and Amuleto in Playa la Ropa, Zihuatanejo, ranks #10.
Condé Nast Traveler Reader’s Choice Award
Top 10 Resorts in the Pacific Riviera: Capella Ixtapa leads with the #1 position
Top 10 Hotels in Mexico: La Casa Que Canta in Zihuatanejo ranks #4
New Initiatives by the State of Guerrero: Tourism development in Ixtapa Zihuatanejo is also being supported by new initiatives on the state level. Late last year, the State of Guerrero launched a new program to promote its three main destinations of Acapulco, Ixtapa Zihuatanejo and Taxco together as the “Triángulo del Sol” (Spanish) or “Sun Triangle.” Now, information for all three of Guerrero’s tourist destinations can be found on: www.triangulodelsol.travel. Although the website is also in English, English-speaking travelers must know to look for the site under its Spanish name. “Triángulo del Sol” can also be found on Facebook, Twitter and YouTube.
The big news is that the state has also formed strategic alliances with several international and domestic airlines to facilitate air travel to the “Sun Triangle” destinations of Acapulco and Ixtapa Zihuatanejo! An official agreement was signed between Aeromexico Airlines, the State of Guerrero and the National Secretary of Tourism (Sectur) that will promote routes to Acapulco and Ixtapa Zihuatanejo from Los Angeles, San Francisco, Las Vegas and New York. Additionally, coordinated efforts are being made with wholesale partners such as GoGo Tours, MLT Vacations, Delta Vacations and United Vacations to promote connections available through Houston and Mexico City to the various Sun Triangle destinations. United Airlines also has agreed to promote routes to Acapulco and Ixtapa Zihuatanejo from cities such as Boston, New York, Minneapolis, Detroit, Chicago and Atlanta, via the Houston gateway.
New National Tourism Policy: Ixtapa Zihuatanejo also looks to benefit from new federal actions. Mexico’s new President Enrique Peña Nieto recently unveiled his four-point National Tourism Policy designed to help elevate Mexico to a world tourism power.
Four guidelines integrate tourism policy efficiently, responsibly and with forward thinking:
- First: Legislative and Sector Transformation. The National Tourism Policy will improve the decision-making and coordination efforts of the various levels of government. To that end, President Peña Nieto will create and chair a Tourism Cabinet and coordinate government efforts to align the policy of the federal government with the efforts of the various states.
- Second: Innovation and Competitiveness. Mexico will work to diversify its tourism products for the future and strengthen its existing destinations. President Peña Nieto said, “We want to specialize in six segments: sun and beach tourism; cultural tourism; ecotourism and adventure tourism; health tourism; sport tourism; and special-interest or luxury tourism.” The president plans to create a national tourism certification system to ensure the quality of tourism services.
- Third: Development and Promotion. According to President Peña Nieto, it is crucial to build and strengthen the confidence of investors in Mexico. The State must assume its responsibility in planning the development and promotion of Mexico’s destinations and should be a proactive agent, a driver and facilitator of private efforts. “We must project an image of reliability, infrastructure and modernity and of the various services offered to international tourism,” he said.
- Fourth: Sustainability and Social Benefit. Lastly, the national tourism policy includes sustainability and social benefits. The president plans on launching initiatives to ensure that tourism in Mexico is a clean industry that cares for and preserves its natural heritage, history and culture.
With award-winning beaches and hotels, new state initiatives, and a new federal policy to promote tourism, Ixtapa Zihuatanejo is positioned to continue its growth as one of the best travel destinations in the world.
For more information about the Ixtapa Zihuatanejo area, see: